The GSBA Blog


Featured Member: The Logical Alternative

by Melissa and Evelyn Dickinson, Owners
| Sep 20, 2017

member feature logical alternative 600x337The Logical Alternative is a small technology consulting company, founded in 1992 and headed by Evelyn Dickinson and her wife Melissa. The company’s philosophy is that professional IT solutions and website design aren’t just for big business. Evelyn is a transwoman, and she and Melissa are involved with several Seattle-area nonprofit trans organizations, including Gender Diversity/Gender Odyssey and the Coalition Ending Gender-Based Violence. They recently designed and implemented the website for the King County Trans Resource & Referral Guide. 

Evelyn heads the IT practice, which provides comprehensive IT services to non-profits as well as small, medium, and large companies. She gets to know your business and your challenges, documents your needs, sorts out the technical details, and converts them into a detailed list, identifies and recommends the best fit using the most appropriate technologies, then makes it all happen.

Alongside Evelyn's technical know-how, Melissa provides the conceptual and visual services that help businesses stand out. She comes from a graphic design and creative writing background, but she also knows that mobile compatibility, search engine optimization, and marketing integration are key to a website's success, and can offer support and advice on these technologies, as well as including them in all website development projects. 

In many cases, the Dickinsons find that their client relationships evolve, and they become a full-service, turn-key, outsourced technology and/or marketing department. Their clients say this provides them the freedom focus on what they're good at. Melissa says, “It’s always an honor to be trusted and empowered to act in our clients' best interests for the long term. And when we say long term, we mean it. We've been operating in this capacity with some of our clients for over 20 years.” 

The Logical Alternative has particular experience with:

  • Responsive, mobile-compatible CMS Website solutions—especially DotNetNuke/Evoq and WordPress
  • Executive-level IT analysis and outsourced CIO consulting
  • Website integration with CRM and Marketing Automation solutions (such as Infusionsoft, Hubspot, Pardot, Salesforce, etc.)
  • Custom programming in many environments including LAMP, .Net, and Java
  • SEO competitive analysis and consulting, as well as integrated, comprehensive online marketing advice and strategies
  • Professional graphic design services
  • Custom integrated technical solutions to unique challenges

Evelyn says, “Our philosophy of business is simple: we listen carefully to our clients to determine their exact needs, and then design and develop comprehensive solutions that exceed expectations. We enjoy a good challenge and frequently are called upon to solve problems that others can't.”

As Evelyn and Melissa have steadily increased their business and personal focus on the LGBT and non-profit communities in Seattle, involvement in the GSBA is an obvious natural development for Logical Alternative. They look forward to connecting with other chamber members and helping to support the GSBA’s advocacy and philanthropy missions for many years to come.