SOCIAL MEDIA ETHICS
This workshop takes an in-depth look at the risks of social, digital and mobile media marketing without structured policies. Attendees will learn what is at stake from the law to their reputation, and what happens if businesses and/or individuals do not disclose relationships or comply with (FTC) Federal Trade Commission regulations. Participants will come to understand what they should do, why, and how they should do it, and why the FTC requires every business to have a social media policy and train all key stakeholders.
Joe Barnes, Seattle University
About Joe Barnes
Mr. Barnes is a full time faculty member at the Albers School of Business and Economics, Seattle University; author, and community leader. He writes, teaches, researches and consults in digital/social/mobile media, emerging media marketing, data privacy, business communications, principles of marketing, and integrated marketing communications.
His new book “Social Media Ethics Made Easy” published by Business Expert Press, explains why the FTC requires every business to have a social media policy and how to create one. The issues in this book affect every single business from for-profits, to nonprofits, to government and educational institutions. It also addresses the impact on every single social/digital media participant and why they must learn about these guidelines so they can protect their own personal brand.
Joe has consulted with teams and executives on strategic communications messaging, public relations and marketing initiatives, including generating diversified revenue sources for nonprofits. His clients have ranged from small businesses to Fortune 500 companies, nonprofits, and government agencies. He has provided consulting and training to over 80 companies and organizations nationwide and is known for his results and accomplishments. As a journalist and storyteller he has provided the leadership for teams that have won countless Emmy Awards and the prestigious Edward R. Murrow Award for Outstanding Journalism.