Search Engine Optimization (SEO)
is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
Learn how customers find your business online and how to promote your online presence using search engine optimization and online advertising. We’ll also introduce tools that will help you run your business online, including Google Analytics and G Suite.