Facebook advertising, Google AdWords, Yelp, print advertising, programmatic media, mobile advertising, public relations -- are you confused yet? The advertising landscape has greatly evolved over the past few years, and the change will only accelerate in the future.
In this workshop we will look at owned, earned and paid media opportunities that exist for small businesses. How do you prioritize? How do you budget? Do you do it yourself or do you have to hire someone? What are the other top questions you should be asking yourself? This workshop will attempt to help you navigate through critical advertising decisions to help your business flourish.
John Rubino, GreenRubino
John is president of GreenRubino—one of the Northwest’s most successful and respected creative and marketing agencies. The comprehensive list of GreenRubino integrated services includes advertising, branding, design, digital, media, content marketing, public relations, and social media.
With a background in finance, business and brand management, John’s experience working at global agencies brings strategic insight to client challenges. As a recognized marketing leader, John serves top regional, national and international clients, including Columbia Bank, Carlson Wagonlit Travel, Snoqualmie Casino, IBM Watson, Washington State Wine, Seattle Cancer Care Alliance, BMW, Microsoft and Coast Hotels—just to name a few.
GreenRubino is one of the only integrated marketing agencies in the country with a dedicated LGBT division. The agency understands the LGBT consumer and is an expert in engaging audiences across all agency practices.