Skip the Mall and Shop Small

| Nov 18, 2015

Calvin GoingsSmall businesses have the power to propel the local economy and uplift the community. When our small businesses do well, our community does well too.  Please join thousands of your neighbors and “shop small” on Small Business Saturday®, Nov. 28, to support your local business owners and support the local economy.  With the holiday season upon us, I cannot think of a better time to recommit in honoring our neighborhood champions.

You can do your part with these five simple steps:

  • If you are a business owner, make sure that you are prepared for the holiday season by checking out helpful advice from the Small Business Administration.
  • If you are a customer, commit to making at least one purchase from a locally-owned small business retailer. You can also dine small at your local restaurant to usher in the new tradition of supporting local eateries too.
  • Enjoy the experience. Travel outside your comfort zone -- and away from your computer screen -- to discover a unique neighborhood shopping district with some trendy local stores.
  • Take part in Small Business Saturday on social media, using the hashtag #SmallBizSat to amplify your support. If you can find a great small business retailer with unique products, tweet or Facebook your find so other can enjoy it too.
  • When you open your gifts, start a conversation about which one came from the most distinctive and creative sellers. This can make for great family debate over eggnog.
I know I'll be shopping small with my friends and family on Saturday, November 28. I encourage you to do the same -and remember that "shop small" refers to whom you buy from, and not how much you buy!

For more information, check out


Calvin W. Goings
Regional Administrator
U.S. Small Business Administrator

Recent Posts