Pride Events Expected to Attract Significant Increases in Attendance in 2017

by Jason Dittmer, Director of Marketing & Communications
| Jun 16, 2017

Greg Phelps at PrideThe Community Marketing & Insights (CMI) 11th Annual LGBT Community Survey®, fielded in April/May 2017, drew participation from 17,300 LGBTQ Americans across the spectrum of sexual orientations, gender identities, generations and ethnicities. It is the largest, longest-running study of its kind; a profile of community members involved in hundreds of LGBTQ media, websites, blogs, social media, apps, organizations and events. 

Among the survey questions, it was found that 63% of LGBTQ Americans surveyed said that that they will (or already did) attend their hometown Pride in 2017. This is compared to 47% having attended their hometown Pride events last year, representing a 34% increase in interest and participation for 2017

Further, 84% reported that Pride events across the United States are as important as ever, and 82% indicated that they feared rollbacks of recent LGBTQ equality gains. With recent political changes and uncertainty, LGBTQ Pride events are taking on a renewed importance in 2017, and CMI anticipates record attendance this year.

Full results from the Community Marketing & Insights 11th Annual LGBT Community Survey® will be released July 5, 2017. Click here to register to receive a free copy of the report when it is released.

Community Marketing & Insights, founded in 1992, is a full service, LGBTQ-dedicated market research firm. CMI serves a wide range of clients including Aetna Insurance, Better Homes & Gardens Real Estate, DirecTV, Target Brands and Wells Fargo Bank, and produces LGBTQ studies for corporations, universities, non-profits and government institutions, including the U.S. Census. CMI is a GSBA member and a certified LGBT Business Enterprise. Learn more about CMI here.



 

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