GSBA, InterChange Media Art Productions, and Microsoft Renew Commitment to Diverse LGBTQ-Owned Small Businesses

by GSBA Communications | Jan 22, 2020

GSBA
Eric Moss, Director of Communications
Ph: 206-363-9188
Email: Communications@thegsba.org
www.thegsba.org

FOR IMMEDIATE RELEASE
January 21, 2020

GSBA, INTERCHANGE MEDIA ART PRODUCTIONS, AND MICROSOFT CONTINUE COMMITMENT TO DIVERSE LGBTQ-OWNED SMALL BUSINESSES

FOUR SMALL BUSINESSES HAVE BEEN AWARDED AN OPPORTUNITY TO CREATE PROFESSIONALLY PRODUCED PROMOTIONAL VIDEOS.

SEATTLE (January 22, 2020) – GSBA, Washington State’s LGBTQ and allied chamber of commerce, in partnership with InterChange Media Art Productions and Microsoft have joined for a third time to provide diverse LGBTQ-owned small business owners with the opportunity to create professional quality business profile videos. The Reel Partner program was created in 2018 with the goal to increase the success of LGBTBE certified businesses by strengthening their marketing through the use of video. This opportunity provides high quality video to businesses that may not otherwise have the funds or access to professionally produced marketing content.

“Too often small business owners don’t have the funds to invest in high quality professional marketing videos,” says GSBA Vice President of Membership & Programs Ilona Lohrey. “Even when they do have the money set aside, video production can be time consuming and very confusing for people who have never done it before. This grant is designed to remove both of those barriers for small business and help them promote their business to a wider audience.” Through the generous support of Microsoft, grant recipients will work with GSBA and InterChange Media Art Productions to produce THREE videos (one 2 minute small business profile video, and two 15-second videos for social media platforms). Since 2018 Microsoft has sponsored $45,000 into this program.

This is the third round of grants awarded in partnership with GSBA from Microsoft for the Reel Partners program. InterChange Media Art Productions co-owners Michele Gomes and Jenny Ting also produced the first round of videos for LGBTBE certified businesses. “We love working with businesses from our community and to help them grow,” said Gomes. “Business profile videos can have a big impact on the marketing of a small business, and how that business is viewed by the community and potential customers.” 2020 Reel Partner grant recipient Nat Stratton-Clark from Café Flora plans to use this marketing opportunity to showcase his restaurant Café Flora, Floret at Seatac airport and the new addition, The Flora Bakehouse. “It will be a way for us to promote and share our story to our current audience and continue to grow our audience throughout Seattle. Video marketing is an opportunity to attract a new, younger group of interested guests in our restaurants.”

Recipients of the 2020 Reel Partner grant include:

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If you would like more information about the Reel Partner program of GSBA, information about the award recipients, or photos of the program participants, please contact Eric Moss, GSBA Director of Communications at communications@thegsba.org, or call 206-363-9188.

GSBA is Washington State’s LGBTQ and allied chamber of commerce, and the largest LGBTQ and allied chamber of commerce in North America. They represent over 1,400 small business, corporate, and nonprofit members who share the values of advancing equality and diversity in the workplace. For more about GSBA, visit theGSBA.org.