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HR Communications and Media Relations Manager

Mar 26, 2021
City of Seattle
Position Description

The City of Seattle believes in the diversity of our people, ideas, and experiences and is committed to building an inclusive culture that is representative of the community we serve. Within the City, Seattle Human Resources (SHR) provides services for our diverse workforce. We constantly pursue excellence to best meet the needs of our clients and ensure we are taking care of the City’s greatest asset: its people. We are looking for an HR Communications and Media Relations Manager to serve as the department’s lead for communications, community engagement, and media relations by building best-in-class content that results in high levels of engagement.

In this role, you will provide strategic leadership through external and internal communications, brand management, media, and public relations. You will be a key member of the HR executive team and work closely with the department’s policy team and members of the senior staff to articulate and communicate SHR’s strategies and create visibility for our commitments to antiracism, team culture, and performance efficiency. You will collaborate with other departments to coordinate and organize the many voices within the City into a single effective brand, ensuring consistency in action, message, look, and feel. 

Additionally, as the community engagement lead, you will work closely with SHR program managers and staff to design outreach strategies to ensure that SHR programs, particularly those providing direct service to the public, are effectively publicized, grounded in racial equity, and reach the communities they are designed to serve. You will oversee the department’s web presence to share Seattle’s employment opportunities and how SHR’s work advances racial equity and inclusion throughout the City. 

Job Responsibilities

Here’s more of what you’ll be doing:

Serving as SHR’s lead point of contact for all media relations:

  • Receiving and appropriately responding to press and public inquiries
  • Serving as SHR's chief privacy officer and public disclosure officer, responding to all inquiries as required by law
  • Acting as the department’s lead contact with all media, including responding to media inquiries, identifying media opportunities, and providing media training to staff
  • Developing organizational messages and determining appropriate content delivery 

Providing high-level consultation to provide clear, consistent, and effective messaging:

  • Preparing briefing materials and speaking points for senior leadership 
  • Working closely with counterparts in other City departments and the Mayor's Office to develop and execute consistent City positions on a range of issues, including COVID-19 response and policy updates
  • Understanding SHRs’ audience and assessing communication effectiveness through surveys, data analytics, and market segmentation
  • Overseeing brand management and ensuring staff understanding of brand guidelines

Managing and producing content for SHR’s communications platforms:

  • Overseeing SHR’s digital presence
  • Designing and producing various communications materials, such as posters, banners, infographics, maps, program brochures, and reports
  • Producing clear strategic print, web, email, social media, and advertising messaging for SHR public relations and public outreach, working with external advisors as appropriate
  • Maintaining and updating a content library, including toolkits, templates, and messaging

Serving as a trusted representative of Seattle Human Resources:

  • Representing the department at community events or meetings and interacting with City employees of all levels as well as the public
  • Developing a thorough understanding of the goals, mission, philosophy, and policies of SHR, and demonstrating this understanding in daily tasks and interactions
  • Organizing, overseeing logistics, and staffing a variety of departmental and public events

You will be most successful if you have demonstrated significant experience and expertise in communications and branding. A commitment to listening, creating space for diverse perspectives, and the pursuit of inclusive and just outcomes must be at the center of your professional practice. The ability to promote and model communications and teamwork that result in a cohesive and collegial workforce will also contribute to your success. Your strong sense of urgency, even when managing initiatives with long lead times, will be essential. Specifically, you’ll be prepared to take on this role if you have:

Experience in:

  • Public Disclosure Requests
  • People and project leadership
  • Leading branding and communication projects, including digital and media strategies
  • Connecting and collaborating with cross-functional teams and agency partners
  • Prioritizing and planning work, consistently meeting deadlines, and developing realistic action plans 
  • Analyzing data and synthesizing learning into insights and action 

A demonstrated commitment to:

  • Building an antiracist culture
  • Maintaining professional growth and development through continuing education, participation in professional associations, and other activities
  • Remaining current on regulations, technology, and organizational practices
  • Taking initiative in identifying problems, seeking solutions through collaborative methods, and driving for results 

Substantial skills in:

  • Writing, public speaking, and presenting information to diverse groups of constituents 
  • Identifying and managing highly sensitive matters, both internally and externally
  • Effectively managing media relationships
  • Understanding technical information and translating it to non-technical audiences
  • Adapting to meet changing priorities and adjusting to different management styles
  • Designing personalized client experiences and telling compelling stories wherever and whenever content is consumed, bringing the purpose of an organization’s brand to life

The ability to:

  • Coach, counsel, and develop employees, including those of different racial, cultural, and demographic backgrounds
  • Provide direction to management and a willingness to make difficult and challenging decisions
  • Translate business needs into communications materials and monitor and measure their effectiveness
  • Provide clear expectations and directions and foster creativity and problem-solving
  • Spot emerging topics and develop proactive plans with stakeholders, including crafting appropriate communications
Additional Information

This position is classified as a Strategic Advisor 2, Exempt and is exempt from the Civil Service System. This position reports to the Seattle Human Resources Chief of Staff.

The City of Seattle recognizes every City employee must play a role in ending institutional and structural racism. Our culture is the result of our behavior, our personal commitments, and the ways we courageously share our perspectives and encourage others to do the same. To cultivate an antiracist culture, we seek employees who will engage in the Race and Social Justice Initiative by working to dismantle racist policies and procedures, unlearn the way things have always been done, and provide equitable processes and services.


To be considered for this position, you must submit your complete application, attaching both a cover letter and a recent copy of your resume, to no later than 4:00pm Pacific Time on Tuesday, April 20, 2021. This position is open to all candidates that meet the minimum qualifications. The City of Seattle values diverse perspectives and life experiences. Applicants will be considered regardless of race, color, creed, national origin, ancestry, sex, marital status, disability, religious or political affiliation, age, sexual orientation, medical condition, or pregnancy. Seattle Human Resources encourages people of all backgrounds to apply, including people of color, immigrants, refugees, women, LGBTQ, people with disabilities, veterans, and those with diverse life experiences. If you have questions please contact Lindsey King at

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