Having a well thought out communications plan is one key to the success of any organization. However, many businesses overlook this critical aspect, putting PR on the back burner until there’s just no avoiding it. GSBA has teamed up with Porter Novelli, a global purpose communications consultancy, to help members understand how to confidently navigate and leverage the media to drive awareness. Participants will learn the fundamentals of building a smart communications strategy, and tips for navigating (and surviving!) your first media interview.
- What to consider when developing a public relations strategy.
- How to earn press coverage by developing relationships with the media and telling your story.
- Tips for confidently handling a press interview and getting your message across.
Anita Lavine, Vice President, Porter Novelli Seattle
Anita brings more than 15 years of experience as a communications professional in the Seattle market, promoting major brands through integrated marketing and PR campaigns. With deep expertise in travel, consumer technology and purpose-driven organizations, Anita has worked on every type of communications challenge with clients including Johnson & Johnson, Amazon, Fred Hutchinson Cancer Research Center, Hotwire, Starbucks and Hopelab. She’s got grace under fire, flawless execution and the ability to build strong relationships with clients, media, stakeholders and influencers